Case Study: Brookes Publishing Co. improves ASQ’s digital experience with idfive

Brookes Publishing Co. streamlines ASQ purchases with idfive

The customer, Brookes Publishing Co., faced the challenge of updating their Ages & Stages Questionnaires (ASQ) website to meet the evolving demands of a growing audience of digital natives. The vendor, idfive, was engaged to help redesign the site to better serve educators, physicians, and parents.

idfive developed a new content model, created an accessible resource library, and redesigned key tools like the ASQ Age Calculator. They also streamlined the purchase process. This solution dramatically reduced the number of steps required for a customer to find information and make a purchase, making the user journey significantly more efficient.

Brookes Publishing Co.