Case Study: Bloomsburg University boosts brand awareness and enrollment with idfive's multiyear recruitment marketing campaign

Bloomsburg University boosts Google Remarketing CTR 915.24% with idfive

Bloomsburg University, a public university, faced the challenge of enhancing its brand awareness and communicating its value to prospective students and parents in the competitive Mid-Atlantic higher education market following a rebranding effort. To support enrollment growth, the university partnered with idfive to develop an integrated recruitment marketing campaign targeting multiple audiences.

idfive implemented a multiyear strategy using targeted digital media, including Google Search and social campaigns on Facebook and Instagram. The solution involved prospecting and remarketing tactics with refined audience segmentation. This approach yielded significant results, with year-over-year click-through rates increasing dramatically across all platforms, including a 166% rise in Google Search and a 915% increase in Google Remarketing, far exceeding industry benchmarks.

Bloomsburg University