Case Study: Baltimore Collegetown Network strengthens its college destination appeal with idfive

Baltimore Collegetown Network migrates to Drupal ahead of sunset with idfive

The Baltimore Collegetown Network, representing twelve colleges and universities, needed to transform its outdated and difficult-to-navigate website into a recruitment and retention tool to promote Baltimore as a college destination. The challenge was to reshape perception and elevate underutilized programs without overwhelming audiences. They partnered with idfive for a full website redesign using the agency's Discover360™ framework.

idfive redesigned the site around the concept of "Opportunity," implementing audience-based navigation and a mobile-first, accessible interface built on Drupal. The solution included new lead-generation features and integrations like real-time transit data. The outcome was a significantly more intuitive user experience that was completed ahead of schedule. The new site now supports the network's broader mission of increasing awareness of Baltimore as a college destination and delivering greater value to its member institutions.

Baltimore Collegetown Network