Case Study: Ashley Addiction Treatment builds a stronger nonprofit healthcare brand with idfive

Ashley Addiction Treatment reaches 45,000 patients with idfive

Ashley Addiction Treatment, a nonprofit substance use treatment facility, needed to regain brand recognition after a name change and differentiate itself as a leader in addiction recovery. They partnered with the vendor idfive for branding and media services to refocus their brand and increase their reach.

idfive implemented a comprehensive solution that included updating the organization's branding guidelines and website to create a more contemporary and distinct visual identity. They also developed a new media plan to generate awareness and position Ashley as a thought leader. This resulted in a more concise and distinguished brand presence across all platforms, allowing Ashley to better reach individuals in need and command a more elevated dialogue around recovery.

Ashley Addiction Treatment