Case Study: Aims Community College refreshes its brand and boosts recruitment with idfive

Aims Community College launches 90-second brand video with idfive

Aims Community College sought to refresh its brand to better position itself as a first-choice institution and a recognized leader in student success. The college partnered with the agency idfive for a comprehensive brand analysis and refresh initiative to address this challenge.

idfive implemented a research-driven strategy, conducting audits, workshops, and focus groups. The solution included a new brand guide, a revised logo, the "All In" tagline, a redesigned mascot (Arty the Aardvark), a new viewbook, and a brand anthem video. This cohesive new brand platform helped Aims Community College shatter common perceptions of a community college and be recognized as a leader in higher education.

Aims Community College