Case Study: Teal Health enables at-home cervical cancer screening with IDEO-designed Teal Wand

Teal Health launches at-home cervical cancer screening with IDEO, with 97% of participants saying the Wand was easy to use

Teal Health, a company focused on women's health, aimed to address the declining rates of cervical cancer screening by creating the first FDA-authorized device for at-home sample collection. Their challenge was to design a comfortable, intuitive, and effective system that would allow users to self-collect a sample without clinical assistance. Teal engaged the design firm IDEO to help develop this novel medical device and user experience.

IDEO designed the Teal Wand, a physical applicator that enables one-handed, blind sample collection. The solution included thoughtful packaging and an unboxing experience to guide users. In a clinical study, 97% of participants found the wand very easy or easy to use, and 87% said they would be more likely to stay current with screenings if it were an option. This work by IDEO helped Teal Health secure an $8.8 million seed round and launch a nationwide clinical trial ahead of FDA submission.

Teal Health