Case Study: Straight Arrow News achieves a more trusted, engaging news experience with IDEO

Straight Arrow News boosts app page views 1,170% with IDEO

Straight Arrow News, an independent digital news outlet, faced the challenge of standing out in a saturated media market and translating its mission of unbiased, fact-based journalism into a tangible and trustworthy digital product experience. To unlock its next stage of growth, the customer engaged the design firm IDEO for its product design and user experience services.

IDEO collaborated closely with Straight Arrow News to redesign its website and app, creating features that put facts and transparency at the core. These included Fact Cards, source tracing, contextual insights, and a side-by-side view of different political perspectives. The solution led to a dramatically more engaging platform, with IDEO's work resulting in a 1,170% year-over-year increase in app page views and a 700% increase in active users, alongside a 4.8 rating on the Apple App Store.

Straight Arrow News