Case Study: Sephora creates a personalized store of the future with IDEO

Sephora boosts store traffic 107% with IDEO

The customer, Sephora, faced the challenge of reinventing its in-store experience for digital-first shoppers who were overwhelmed by online choices and sought a more personalized beauty journey. To address this, Sephora Asia partnered with the vendor IDEO to create a "Store of the Future" that would blend digital and physical experiences.

IDEO implemented a solution featuring interactive displays like the Play Table and Care Table, which used digital tools for product discovery and personalized consultations within a redesigned retail environment. This new store format was first launched in Singapore and Shanghai. The results were highly successful, with the Shanghai location achieving a 107% traffic increase within four months of its launch, validating the strategy and strengthening Sephora's position as a trusted beauty partner.

Sephora