Case Study: Ford transforms for the future of mobility with IDEO

Ford transforms mobility with IDEO, driving 200,000 pre-orders for the F-150 Lightning

Ford, a major automaker, faced the challenge of transforming its long-established company to remain competitive and future-fit in the new era of mobility and climate demands. To achieve this cultural and operational shift, Ford partnered with the design firm IDEO.

IDEO helped Ford scale new human-centered design capabilities by running proof-of-concept projects and building an internal design hub called D-Ford. This solution embedded a customer-centric mindset across the global organization. The tangible result was the development of the all-electric F-150 Lightning truck, which received 200,000 pre-orders and was named one of Time's Best Inventions of 2021, representing a major turning point for Ford's primary profit source.

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