Case Study: Alicorp achieves US grocery success with IDEO’s Tari hot sauce launch

Alicorp gets Tari into 3,000 US grocery stores with IDEO

IDEO partnered with Alicorp, Peru's largest consumer goods company, to help launch its beloved AlaCena hot sauces in the competitive U.S. market. Alicorp's challenge was to adapt its iconic but regionally specific brand and products for American consumers and secure meaningful retail distribution to achieve ambitious growth goals.

IDEO conducted extensive consumer and retail research, leading to a rebranded product line named Tari, repositioned as an "everything sauce" with updated packaging and formulation. They also provided a comprehensive go-to-market strategy. This collaboration resulted in a successful pilot and major retail expansion. Tari sauces now rank in the top 50% of fastest-selling grocery products, with 80% of sales from new business, and are on their way to 3,000 major U.S. grocery stores.

Alicorp