Case Study: The Prosecutor's Office achieves effective crisis response with Identity

The Prosecutor's Office managed 75 media interviews in 8 days with Identity

The Prosecutor's Office, a county-level government body, faced an immense challenge in managing the media and public response to a tragic school shooting. They retained the firm Identity to provide crisis communications and media relations services to navigate the intense national scrutiny and inbound requests from journalists.

Identity immediately mobilized a team to manage all media requests, craft statements, and coordinate press conferences. They provided daily reports and used social media monitoring to track tens of thousands of mentions, offering crucial guidance. Identity's work successfully managed over 75 media interviews and earned national recognition, including awards for Best Crisis Management Campaign and Best Crisis Response.