Case Study: Stride K12 Achieves 480+ Media Placements with Identity

Stride K12 Case Study

Stride K12, a national network of tuition-free online public schools, faced challenges with misconceptions about virtual learning and increased competition during enrollment periods. Their need was for a communications strategy that could operate at scale across multiple states while tailoring its message to local communities. To address this, they partnered with Identity for strategic media relations, thought leadership, and enrollment-focused marketing.

Identity implemented a localized communications strategy, blending education and consumer PR to generate year-round visibility. This involved highlighting student achievements, positioning school leaders as experts, and deploying multimedia content. As a result, Identity secured over 480 earned media placements, reached a potential audience of more than 25 million, and established a presence in over 80 media markets for Stride K12.

Stride K12