Case Study: Easton Town Center boosts national visibility and social engagement with Identity

Easton Town Center boosts retail visibility with Identity, securing 0+ media stories and 26 million annual visitors

Easton Town Center, a premier mixed-use retail destination, needed a partner to maintain its national prominence through strategic communications for its frequent announcements and tenant signings. They turned to the vendor Identity for public relations, social media, and digital marketing services to address this challenge.

Identity implemented a comprehensive strategy encompassing national media relations, social media management, and targeted content creation. This solution secured hundreds of media stories in top-tier publications, significantly grew Easton's social media footprint, and drove substantial web traffic. The measurable results for the customer included over 500 media stories secured, millions of social media impressions, and a 300% increase in social traffic to their website, solidifying their status as an industry leader.

Easton Town Center