Case Study: Baker Katz builds sustained visibility and industry authority with Identity

Commercial Real Estate PR Case Study: Baker Katz

Baker Katz, a Houston-based full-service retail real estate firm, needed a communications program that could showcase its deal activity while reinforcing its broader market expertise. The firm partnered with Identity for strategic communications and real estate public relations to elevate its visibility and credibility.

Identity implemented an integrated program spanning media relations, thought leadership, social media, and email marketing. This solution secured over 800 media mentions, drove a 1,339% growth in LinkedIn followers, and produced newsletters with open rates exceeding 50%. The work by Identity positioned Baker Katz as an industry thought leader and kept the firm visible to key stakeholders throughout the year.

Baker Katz