Case Study: City of Sterling Heights builds a stronger city brand with Identity

City of Sterling Heights reaches millions with Identity's Look No Further campaign

The City of Sterling Heights, Michigan's fourth largest city, needed to build its national reputation to attract new residents and businesses, as it lacked the recognition of larger in-state counterparts. The city engaged the vendor Identity to develop a comprehensive marketing and branding strategy to address this challenge.

Identity developed and launched the "Look No Further" campaign, a storytelling platform fueled by the voices of local residents and business owners. The solution included multi-channel advertising, public relations, and media strategy. The campaign was an immediate success, reaching millions of media impressions and earning national industry recognition. Its impact led the Sterling Heights City Council to approve the campaign's budget for an additional five years. Identity also secured significant regional news coverage for major city projects and investments.

City of Sterling Heights