Case Study: Aimbridge Hospitality boosts industry visibility with Identity

Aimbridge Hospitality earns 100+ Daily Lodging Report placements with Identity

Aimbridge Hospitality, the world's largest third-party hotel management company, faced the challenge of refreshing its global PR strategy to strengthen its reputation as an industry leader. The company engaged the vendor Identity for strategic public relations and corporate communications services, including media relations and thought leadership.

Identity completely overhauled Aimbridge's media relations program, shifting it from a reactive to a proactive strategy. The agency executed campaigns for market expansions, new divisions, and executive thought leadership. This solution generated hundreds of media mentions, over 100 placements in the Daily Lodging Report, and significant national coverage at major industry events. The work by Identity earned national public relations award recognition and was credited with giving Aimbridge its strongest-ever industry visibility.

Aimbridge Hospitality