Case Study: SuperPharm collects 131 ideas with Ideawake

SuperPharm collects 131 ideas with Ideawake

SuperPharm, a leading retail pharmacy chain in Trinidad and a subsidiary of Agostini's Group, sought to implement its first formal bottom-up innovation program across its geographically dispersed locations. The company partnered with Ideawake, seeking both an easy-to-use idea management platform and expert guidance on processes to collect and surface ideas from employees.

Using the Ideawake platform, Agostini’s Innovation Lab launched a challenge that empowered middle managers to incentivize participation through gamification and prize-awarding features like points and free coffee. This solution, combined with a robust communication plan, led to significant engagement: 328 team members contributed 131 ideas, posted 736 comments, and placed over 2,500 votes, successfully launching the company's new innovation initiative.

SuperPharm