Case Study: Aurora Health Care achieves rapid frontline engagement, doubling idea submissions to improve patient care with Ideawake

Empowering caregivers with a voice to improve patient care and maximize impacted lives

Aurora Health Care, the largest employer in Wisconsin with over 35,000 employees across 10 markets, needed a better way to capture frontline caregiver ideas to improve patient experience after a basic online submission form produced low engagement. They partnered with Ideawake and used the Ideawake platform to create a structured, socialized process for idea submission, feedback and community interaction.

Ideawake launched a branded Ideawake platform in the Greater Oshkosh region for 1,550 caregivers with two challenge statements, supported by offline promotional materials and targeted email campaigns; in the first day the program produced more signups and ideas than a prior three-week pilot. The campaign yielded 258 posted ideas, a 42% engagement rate, 836 comments and 2,308 votes, with six ideas now in development, and Aurora plans to run four frontline challenges annually.

Aurora Health Care

Charles Berray

Operations Improvement Manager