IDeaS
40 Case Studies
A IDeaS Case Study
The Hazelton Hotel, a 77-room luxury boutique in Toronto’s Yorkville neighbourhood, faced the challenge of optimizing revenue across a complex set of channels with a small back-office team and limited on-site revenue resources. To move beyond manual processes and gain better forecasting and strategic insight, The Hazelton engaged IDeaS Advisory Services and implemented the IDeaS Virtual Revenue Management Service (VRMS).
Building on that partnership, The Hazelton implemented IDeaS RMS, giving the hotel a fully integrated analytics engine that drives improvements across key metrics such as occupancy, RevPAR and ADR. IDeaS’ technology and advisory support reduced time spent on manual rate management and reporting, increased trust in automated recommendations, and freed staff to focus on higher-value strategic decisions.
Michelle Carpenter-Greer
Director of Revenue