Case Study: The Dunhill achieves repeat double-digit revenue growth with IDeaS

The Dunhill Hotel Achieves Double-Digit Revenue Growth (Again) with IDeaS

The Dunhill, a 60‑room independent hotel in Uptown Charlotte, struggled to stand out in a crowded market and manage a complex mix of booking channels while optimizing pricing. To tackle this, The Dunhill partnered with IDeaS to bring an analytically driven revenue strategy to their independent property.

IDeaS deployed the IDeaS G3 Revenue Management System (IDeaS G3 RMS) plus comprehensive training and ongoing advisory support, enabling staff to use data-driven insights for pricing, distribution and operations. The solution produced double‑digit revenue growth (for the second time), increased occupancy by 11 percentage points year‑over‑year, and drove an 11.3% increase in RevPAR, while improving performance in traditionally slow seasons.

The Dunhill

Jason Edwards

Revenue Strategy Consultant