Case Study: Sun International achieves immediate revenue lift and improved group pricing with IDeaS Revenue Management System

Sun International improves revenue and group pricing with IDeaS

Sun International, an operator of 36 resorts, hotels and casinos across southern Africa, faced increasingly complex bookings and changing demand that outgrew its primarily manual revenue management processes. To enable more informed rate decisions, the company turned to IDeaS and its IDeaS Revenue Management System with a best-available-rate module.

IDeaS automated forecasting, group pricing and pricing decisions, reducing manual interventions and empowering reservations agents to sell with confidence. The deployment delivered an immediate revenue lift and produced a full return on investment within eight months, and Sun International expanded the solution from Sun City and Table Bay to properties in Swaziland and Zambia.

Sun International

Anton van Wyk

Central Inventory and Revenue Manager