Case Study: Radisson Hotel Group achieves increased meetings-and-events revenue and smarter space decisions with IDeaS Smart Space

Smart Space Empowers Better Business Decision-Making at Radisson Hotel Group

Radisson Hotel Group’s U.K., Ireland and Western Europe portfolio—72 properties with widely varying meeting and event spaces—faced the challenge of optimizing revenue across guest rooms and meetings-and-events inventory. Different property sizes and a mix of corporate and social business made it hard for the central revenue office and local teams to analyze demand and form consistent strategies. To tackle this, Radisson implemented Smart Space by IDeaS.

Using Smart Space from IDeaS, nearly 80% of hotels gained cloud-based visual analytics to understand demand, pace, and space utilization, enabling teams to identify underused rooms and reconfigure space (for example, removing a wall to create a larger room justified by Smart Space demand analysis). The IDeaS solution improved collaboration between sales and revenue teams, helped prioritize sales efforts with year‑over‑year pace and business-mix visibility, and drove enhanced revenue performance and opportunities to grow total property revenue.

Radisson Hotel Group

Christine Wassell

Director of Revenue Optimization