Case Study: Jin Jiang International Hotel Management Co. Ltd. achieves revenue growth and a robust revenue management culture with IDeaS VRMS

Riding Market Dynamics & Driving Revenue Growth

Jin Jiang International Hotel Management Co. Ltd., China’s largest domestic star‑rated hotel management company with 116 hotels and about 37,000 guestrooms, was expanding rapidly into new cities and needed to strengthen revenue management to keep pace. To address this challenge, Jin Jiang partnered with IDeaS and adopted the IDeaS VRMS service to build a more intelligent, centralized, data‑driven approach to pricing and revenue optimization.

IDeaS deployed its VRMS service and consulting to develop a revenue‑management culture, train a pool of revenue executives, and enable automated, data‑based decision making across pilot properties. The five pilot hotels saw immediate, measurable gains in the first 11 months of 2013 versus the prior year—revenue increases of 0.5–4.2% and RGI improvements up to 8.9% (for example, West Capital +4.2% revenue/+6.5% RGI; Jin Jiang Tower Shanghai +2.3% revenue/+5.65% RGI)—demonstrating clear uplift from IDeaS’s solution.

Jin Jiang International Hotel Management Co. Ltd.

Cinn Tan

Senior Vice President