Case Study: Auckland Airport achieves optimized pricing and increased car park revenue with IDeaS Car Park RMS

Putting the Brakes on Spreadsheets

Auckland Airport, Australasia’s third busiest international airport with over 15.8 million passengers (up 5% year-on-year), was struggling to manage rapidly growing online car-park reservations using spreadsheets that couldn’t handle pricing complexity. To professionalize and scale their approach, they engaged IDeaS and chose the IDeaS Car Park Revenue Management System, supported by IDeaS Advisory Services, to meet their long‑term strategic objectives.

IDeaS implemented a two‑step program—Advisory Services collaboration followed by a phased deployment of the Car Park RMS—replacing spreadsheets with an automated revenue management platform. The solution enabled optimized price distribution, uncovered new revenue opportunities, strengthened the car parks’ contribution to non‑aeronautical revenue, and left Auckland Airport confident to roll out optimized pricing and improve overall competitive and financial performance.

Auckland Airport

Ray Middleton

Commercial Manager, Parking