Case Study: Prizeotel achieves a 5% Average Daily Rate (ADR) increase with IDeaS Best Available Rate (BAR) module

Prizeotel - Customer Case Study

Prizeotel, a limited-service hotel brand, needed to forecast rates that respond to competitor pricing without relying on manual data collection and analysis. To solve this, Prizeotel engaged IDeaS and adopted the Best Available Rate (BAR) module of the IDeaS Revenue Management System to support its price- and customer-focused strategy.

IDeaS implemented the BAR module to automate competitive-rate-sensitive forecasting and pricing decisions, eliminating time-consuming manual processes. As a result, Prizeotel boosted its Average Daily Rate (ADR) by 5% in the first year, improving profitability and operational efficiency.

Prizeotel