Case Study: Loews Hotels & Resorts achieves 15% RevPAR and 19.5% ADR gains with IDeaS Revenue Management System

Loews Hotels & Resorts boosts RevPAR by 15%

Loews Hotels & Resorts faced the challenge of streamlining revenue management and optimizing rates across an expanding portfolio while focusing on premium customers. To address this, the company began an extensive rollout of the IDeaS Revenue Management System in 2011 to automate pricing strategies, free up time for strategic planning, and improve demand and yield decisions.

IDeaS implemented its Revenue Management System to provide analytics-driven pricing, demand management and yield-mix optimization, enabling more strategic decisions about groups and non-profitable business. As a result, the Loews Coronado Bay Resort saw RevPAR increase by 15% and ADR by 19.5%, with broader portfolio performance improvements and measurable ROI driven by the IDeaS solution.

Loews Hotels & Resorts

Reid Burkett

Regional Director of Revenue Management