Case Study: LGH Hotels Management Ltd achieves up to 10% higher meetings and events conversion with IDeaS Smart Space

Lapithus Hotel Group Increases Conversion Up to 10 Percent with Smart Space by IDeaS

LGH Hotels Management Ltd, operating the Lapithus Hotel Group portfolio of 21 Crowne Plaza and Holiday Inn properties in the U.K., wanted to unlock more value from its meetings and events space. The company had focused mainly on guest room revenue and relied on manual processes to price function space, leaving limited visibility into demand, conversion, and the true revenue potential of meetings and events.

To address this, LGH Hotels Management Ltd implemented Smart Space by IDeaS, a demand-based pricing platform for meetings and events. With training and support from IDeaS, the team quickly gained better insight into inquiry data and revenue opportunities, and some properties saw booking conversion increase by up to 10 percent. The solution also helped the group adopt a more holistic total-revenue strategy beyond guest rooms.

LGH Hotels Management Ltd

Sheena O’Mahony

Director of Revenue