Case Study: Royal Garden Hotel achieves higher ADR and optimized pricing with IDeaS Advisory Services

Improving Positioning & Pricing Strategies

The Royal Garden Hotel, a 394-room Kensington property, faced intense competition across London and wanted to grow transient Average Daily Rate (ADR) by better targeting the right customers at the right price. The hotel partnered with IDeaS—building on its long‑standing use of the IDeaS Revenue Management System—and engaged IDeaS Advisory Services and the IDeaS Pricing Analytics & Market Positioning service to identify an appropriate competitive set and refine its pricing strategy.

IDeaS combined the hotel’s data with third‑party inputs and market segmentation models to pinpoint critical competitors, recommend an optimal Best Available Rate (BAR) spectrum, and advise on market segmentation to improve the strategic business mix. By delivering granular analytics (transaction structure, behavioral segmentation, rate shopping, benchmarking and online reputation data), IDeaS enabled more accurate, timely pricing decisions that helped maximize ADR potential, exploit market intelligence and strengthen the Royal Garden Hotel’s revenue processes and performance.

Royal Garden Hotel

Matthew Burbidge-Airs

Revenue Manager