Case Study: Hotel Arts achieves 30% summer-weekend RevPAR lift and 12-day ROI with IDeaS G3 Revenue Management System (IDeaS)

IDeaS Uncovers New Revenue Opportunities in Oversaturated Market, Delivering ROI in 12 Days

Hotel Arts, a 185-room independent property in Calgary, faced an oversupplied local market and falling occupancy after years of regional slowdown. Revenue Manager Kyle Strachan needed a more sophisticated approach than manual weekly pricing to optimize year-round revenue, so the hotel evaluated platforms and selected IDeaS, deploying the IDeaS G3 Revenue Management System for its forecasting, analytics and implementation support.

Using IDeaS G3 RMS—including group pricing, last-room-value and minimum-stay capabilities—Hotel Arts redefined its competitive set and shifted strategy to target leisure/transient guests on weekends. IDeaS’ forecasting and analytics drove a 30% increase in RevPAR for summer weekends, average daily rates rose substantially, occupancy topped 90% in July and August, and the hotel saw payback in roughly the first two weeks (ROI in about 12 days), enabling more strategic revenue decisions going forward.

Hotel Arts

Kyle Strachan

Revenue Manager