Case Study: The Dunhill Hotel achieves a 36.2% gross operating profit increase with IDeaS Revenue Management System

IDeaS helps The Dunhill Hotel achieve a 36.2% gross profit increase

The Dunhill, a 60-room hotel with 68 staff and an onsite gourmet restaurant, was burdened by large volumes of data and time-consuming manual analysis that led to frequent over-pricing and under-pricing of rooms. Director of Revenue Management Strategy Jason Edwards and his team selected the IDeaS Revenue Management System to automate daily pricing decisions and better align rates with demand.

IDeaS implemented its Revenue Management System along with the IDeaS Reputation Pricing module to incorporate real-time guest sentiment into pricing. In year one The Dunhill delivered a 36.2% year-over-year increase in gross operating profit, with revenue up 10% on Sundays, 18% on Mondays, and 30–34% Thursday through Saturday, plus improved shoulder-night occupancy and better control of peak nights.

The Dunhill

Jason Edwards

Revenue Strategy Consultant