Case Study: The Venetian Resort Las Vegas achieves improved revenue optimization and player-value insights with IDeaS Revenue Management System

IDeaS helps a casino hotel better understand player value

The Venetian Resort Las Vegas, a luxury all‑suite hotel, resort and casino, faced the challenge of optimizing revenue in a highly competitive market while managing large group business and complex player value dynamics. To address this, The Venetian deployed the IDeaS Revenue Management System to improve forecasting and reduce manual revenue‑management processes—critical because group demand represents about 40–45% of their business.

IDeaS implemented its Revenue Management System across The Venetian and Palazzo, eliminating many manual tasks, improving group demand forecasting, and enabling revenue managers to develop more strategic suite pricing and quantify player value for better revenue optimization. IDeaS also adapted the system with additional gaming‑specific functionality and responsive support, yielding clearer visibility into group and player contributions, more efficient operations, and stronger pricing decisions tied to the hotel’s measurable 40–45% group business.

The Venetian Resort Las Vegas

Mark Molinari

Executive Director of Revenue Management