Case Study: Gastwerk Hotel Hamburg achieves 7.5% RevPAR growth and optimized pricing with IDeaS

IDeaS empowers Gastwerk and 25hours No.1 to optimize rates

Gastwerk Hotel Hamburg, a 141-room property managed alongside 25hours Hotel Hamburg No.1 by a single team, faced an economic downturn and rising competition from roughly 6,000 new beds per year in Hamburg. To address these challenges they partnered with IDeaS, engaging IDeaS Advisory Services to improve pricing transparency, manage shoulder-period demand and set optimal rates.

IDeaS Advisory Services delivered a detailed roadmap and hands-on guidance to implement advanced revenue management processes, which led to measurable gains: Gastwerk achieved a 7.5% increase in RevPAR and 25hours No.1 saw a 2.7% RevPAR uplift, with more accurate demand forecasts and optimized peak and shoulder periods thanks to IDeaS.

Gastwerk Hotel Hamburg

Kristin Seel

General Manager