Case Study: Kaiserhof Wien achieves streamlined distribution and enhanced revenue management with IDeaS

Evolving Revenue Management Approach

Kaiserhof Wien is a privately owned Best Western Premier hotel in Vienna that wanted to become the most technologically advanced property in its competitive set and evolve its revenue management beyond what its internal team could achieve. To address distribution, pricing and market positioning challenges, the hotel engaged IDeaS — specifically IDeaS Advisory Services — in 2014 to conduct a Revenue Opportunity Analysis & Workshop and kick‑start a new revenue management culture.

IDeaS Advisory Services assessed internal resources, identified market repositioning and pricing opportunities, established an appropriate competitive set and provided tactical guidance on promotions, creating a clear roadmap for change. The IDeaS engagement helped streamline and automate rate analysis and distribution, reduced manual work for revenue managers, freed time for strategic planning, and gave the Kaiserhof Wien team the confidence that they were improving their revenue management performance.

Kaiserhof Wien

Carmen Chmela

Reservations and Revenue Manager