Case Study: The Breakers Palm Beach achieves optimized pricing and higher revenue with IDeaS G3 RMS

Crown Jewel of Palm Beach Elevates Tech to Drive Luxury Business

The Breakers Palm Beach, a 538-room, family-owned luxury resort, needed to modernize its back-end tech to get better guest, demand and pricing data. Facing a conservative two-tier BAR structure and limited visibility across 20+ room types, the property chose IDeaS and its IDeaS G3 Revenue Management System to upgrade revenue strategy and infrastructure.

By deploying IDeaS G3 RMS with the Ideal Pricing continuous pricing model, The Breakers gained visibility across 29 room types, introduced flexible, analytics-driven rates, and identified upsell opportunities to upgraded suites. IDeaS’ integration with the property management system delivered an immediate return on investment, drove higher revenue at every room level, and provided the data-driven tools to improve pricing and the guest experience.

The Breakers Palm Beach

Jessica Fleisher

Director of Business Intelligence