Case Study: Money.com.au achieves brand awareness and high-quality backlinks with The Ideas Suite

Money.com.au earns 644 media hits and 91 backlinks with The Ideas Suite

Money.com.au, an independent Australian online financial marketplace, sought to raise its brand awareness and secure backlinks from high-traffic media sites. They engaged the vendor, The Ideas Suite, to implement a PR program to meet this challenge.

The Ideas Suite developed a content strategy that included consumer surveys and listicles, while also commissioning a well-known financial adviser to act as the brand's media spokesperson. The solution successfully generated 644 media pieces with 91 backlinks in major outlets. This coverage reached an audience of 593 million and achieved an estimated $532 million in PR value for the customer.

Money.com.au