Case Study: InsureandGo boosts Australian brand awareness with The Ideas Suite

InsureandGo secures 33 media placements and $1.8 million PR value with The Ideas Suite

InsureandGo, a leading Australian travel insurance brand, chose The Ideas Suite to implement a PR program aimed at boosting its brand awareness and maximizing major media coverage. The challenge was to effectively promote the company's 'Go There' campaign featuring ambassador Rafael Nadal.

The Ideas Suite executed a solution centered around securing one-on-one media interviews with Nadal during the 2020 Australian Open. This strategy resulted in 15 media stories and 33 placements across top-tier outlets, generating a PR value of over $1.8 million and reaching an audience of more than 24.4 million.

InsureandGo