Case Study: Gemini drives crypto awareness in Australia with The Ideas Suite

Gemini earns 185 media placements in 9 months with The Ideas Suite

Gemini, a world-leading cryptocurrency platform, needed to drive awareness for its brand in the Australian market. The Ideas Suite was engaged to provide a PR program to address this challenge.

The Ideas Suite implemented a strategic PR program that included generating creative story ideas from surveys and thought leadership. This solution successfully secured 185 media placements in major outlets, reaching an audience of 171 million and generating nearly $2 million in PR value for Gemini.

Gemini