Case Study: Corporate Traveller boosts brand awareness with The Ideas Suite

Corporate Traveller secures 550 media placements in 12 months with The Ideas Suite

Corporate Traveller, a business travel management provider for SMEs, sought to boost its brand awareness and establish itself as a market leader in Australia. Their challenge was to differentiate the brand from competitors and increase its share of voice in the media. To address this, they partnered with the vendor, The Ideas Suite, for a public relations program.

The Ideas Suite designed a PR program that positioned Corporate Traveller as a thought leader by leveraging its customer data, surveys, and whitepapers to create strong media content. The vendor also maximized coverage of the client's annual Illuminate conference. In the first 12 months, The Ideas Suite secured 550 media placements, reaching an audience of 245 million and generating $2.5 million in PR value.

Corporate Traveller