Case Study: Universal Technical Institute boosts enrollments with Ideas Made Measurable's hyperlocal digital strategy

Universal Technical Institute boosts inquiry-to-enroll rates 160% with Ideas Made Measurable

Universal Technical Institute, a technical education leader, was facing declining enrollments and needed a smarter approach beyond general outreach. They partnered with the vendor Ideas Made Measurable (IMM) to develop a hyperlocal, campus-first digital marketing pilot program.

IMM engineered an omnichannel strategy using geolocalized data to target potential students within 50 miles of three campuses. They created personalized landing pages and a campaign platform called "Gen Do, We Need You." This solution drove a 160% higher inquiry-to-enroll rate, doubled the speed of enrollment, and achieved an 8.2% overall conversion rate, significantly outperforming the client's national campaigns.

Universal Technical Institute