Case Study: noho achieves ROAS positivity in two weeks with Ideas Made Measurable

Noho reaches ROAS positivity in 2 weeks with Ideas Made Measurable

noho, a sustainable furniture brand from New Zealand, partnered with the vendor Ideas Made Measurable (IMM) to launch their direct-to-consumer line and carve out a distinct presence in the crowded US market.

Ideas Made Measurable (IMM) developed a go-to-market strategy involving consumer research, a new eCommerce website, and integrated campaigns across SEO, paid media, and influencer marketing. IMM's efforts resulted in the campaign reaching ROAS positivity in just two weeks. Over the first year, the campaign delivered 18 million impressions, 259,000 site clicks, and a ROAS of $2.81, with active media driving 32% of the brand's total eCommerce conversions.

Noho