Case Study: IBERIABANK boosts mortgage loan applications with Ideas Made Measurable

IBERIABANK drives 1,066 loan applications and $50M+ in balances with Ideas Made Measurable

The customer, IBERIABANK, a financial institution, needed to modernize its traditional advertising approach to reach first-time home buyers. Facing increasing competition, they engaged vendor Ideas Made Measurable (IMM) for a digital transformation to increase mortgage loan applications by showing up in the right digital media channels.

Ideas Made Measible (IMM) implemented its Analytical Insights and Integrated Media services. They created a granular tracking model to connect media spend to applications and built a targeted media plan based on audience personas. The results were highly successful, driving 1,066 digital loan applications, 199 new accounts, and a total account balance exceeding $50 million, with a cost per account of $1,285.

IBERIABANK