Case Study: I and Love and You boosts conversions with Ideas Made Measurable

I and love and you boosts search conversions 200% with Ideas Made Measurable

Ideas Made Measurable was engaged by the pet food company I and Love and You to address a major challenge. The brand needed to revamp and replatform its website to support future growth, increase internal efficiencies, and better prime the site for conversions to capitalize on planned increases in media spend and customer acquisition.

The vendor implemented a comprehensive solution involving consumer research, user experience strategy, and integrated media buys targeted around areas with strong retail distribution. Ideas Made Measurable also partnered with Amazon Analytics to measure indirect sales from paid media. The results were significant, including a 200% increase in search conversions with a 33% drop in spend, a 40% increase in web conversions, and an overall 20% reduction in media costs.

I and love and you