Case Study: Elevations Credit Union boosts new member acquisition with Ideas Made Measurable

Elevations Credit Union drives 6,746 new member applications with Ideas Made Measurable

Ideas Made Measurable (IMM) was engaged by Elevations Credit Union, a financial institution with a 70-year history in Boulder, to address the challenge of an aging member base. The credit union needed to attract a new, younger generation of members to drive future growth.

IMM implemented a comprehensive digital advertising and marketing strategy, which included consumer insights and campaign orchestration focused on a "Bridge Gens" demographic. The solution successfully grew new member acquisition, resulting in 6,746 new member applications and a 42% increase in mortgage application conversions. IMM delivered a scalable model for ongoing growth.

Elevations Credit Union