Case Study: Catalyst Pet builds a scalable social content strategy with Ideas Made Measurable

Catalyst Pet delivers a 50-piece asset library in 6 months with Ideas Made Measurable

Catalyst Pet, a maker of sustainable cat litter, needed a stronger way to bring its eco-friendly story to market. They had strong user-generated content but lacked cohesive messaging to build long-term brand equity. They partnered with Ideas Made Measurable for a digital advertising and marketing solution involving content strategy, social media creative, and A/B testing.

Ideas Made Measurable built a flexible content strategy and launched a branded campaign to test unique selling points. This approach delivered a 50-piece asset library that improved Meta ad performance, boosted creative velocity, and lowered production costs. Over six months, they tested 12 USPs, identifying winning messages that drove engagement and enabled Catalyst Pet to leverage its UGC authenticity for long-term growth.

Catalyst Pet