Case Study: Boulder Community Health reclaims community trust and boosts appointments with Ideas Made Measurable

Boulder Community Health drives 13M impressions with Ideas Made Measurable

Boulder Community Health, a healthcare provider, needed to mark its 100-year anniversary with a campaign that would rebuild community trust and reconnect with locals amidst shifting healthcare expectations brought on by COVID. The vendor, Ideas Made Measurable (IMM), was engaged to develop a go-to-market strategy and integrated media campaign.

Ideas Made Measurable built an integrated brand campaign centered on emotive storytelling and real patient stories. The solution included custom creative, a video titled "Born To Be 100," and an omnichannel media approach. IMM's campaign drove 13 million impressions, generated 5,000 new appointment requests, and increased website traffic by 76%, successfully reestablishing the health provider's local presence.

Boulder Community Health