Case Study: ProKure Solutions achieves 731K+ impressions and 113% over goal site traffic with Ideas Collide's "Moldy Wisdom" campaign

ProKure Solutions drives 731,872 impressions with Ideas Collide

Ideas Collide partnered with ProKure Solutions, a leader in mold mitigation for cannabis growers. The challenge was to increase awareness and generate leads in an expanding market, as new U.S. legal standards for mold mitigation threatened ProKure's market share.

The solution was the "Moldy Wisdom" campaign, developed by Ideas Collide, which used a bold landing page and paid media strategy featuring animated historical figures. This approach drove over 731,000 impressions, exceeded site visit goals by 113%, and generated 25 high-quality leads, all while achieving a CPM well below target.

ProKure Solutions