Case Study: Herberger Theater Center boosts brand awareness and engagement with Ideas Collide

Herberger Theater Center boosts brand mentions 92% with Ideas Collide

Ideas Collide partnered with the Herberger Theater Center to address the challenge of refreshing the theater's audience connection in Arizona's crowded arts and culture sector. The goal was to increase brand recognition and generate engagement for the 2023-2024 season through public relations and content strategy.

The solution involved a creative mix of earned media, local business partnerships, influencer collaborations, and social media activations for three key productions. Ideas Collide's campaign drove a 92% growth in brand mentions and increased positive brand sentiment from 11% to 59%, while social media impressions grew by 141% and engagements by 127%.

Herberger Theater Center