Case Study: Carlton Senior Living boosts move-ins with Ideas Collide’s tailored email nurture campaign

Carlton Senior Living boosts move-ins with Ideas Collide's 30-email nurture campaign

The customer, Carlton Senior Living, faced the challenge of needing a broad yet tailored email nurture campaign to attract a diverse audience of seniors and their caretakers, each with unique circumstances and varying levels of technological expertise. The vendor, Ideas Collide, was recruited to execute this campaign with the goal of increasing communication opt-ins, facility visits, and move-ins.

Ideas Collide implemented a strategic, multi-funnel email campaign using their IC:IDQ methodology, which was supported by paid media outreach. The solution involved three distinct email funnels tailored to different care levels and a centralized dashboard for real-time performance tracking. The campaign achieved exceptional results, significantly surpassing industry benchmarks in open and click-through rates, driving meaningful engagement, and leading to a significant reduction in cost per acquisition and an increase in move-ins for the customer.

Carlton Senior Living