Case Study: Best Western boosts fall promotion awareness with Ideas Collide’s "It Takes Two" campaign

Best Western drives 224+ million linear TV impressions with Ideas Collide

Best Western Hotels & Resorts challenged Ideas Collide to create a new and exciting fall 2022 TV and streaming commercial using existing video assets. The goal was to connect with both loyal and new audiences, generate awareness for a promotion offering double rewards points, and ultimately drive revenue to individual hotel properties.

Ideas Collide's solution repurposed existing footage into a high-energy commercial set to the song "It Takes Two," using split-screen effects and editing timed to the music. This approach successfully delivered the promotional message in a memorable way. The resulting commercials garnered over 224 million linear TV impressions and 144 million impressions on YouTube and connected TV platforms, earning Ideas Collide a Telly Award for editing.

Best Western