Case Study: Banner Health grows a trusted health blog juggernaut with Ideas Collide

Banner Health drives 24 million page views with Ideas Collide

Banner Health, a major non-profit health system, wanted to expand its blog from a few articles per month into a robust, trusted resource. They partnered with the vendor Ideas Collide to build, supervise, and execute an ambitious content strategy that involved creating approximately 400 medically accurate articles per year in collaboration with their network of physicians and providers.

Ideas Collide implemented a highly organized process centered around a detailed master spreadsheet to manage outreach, writing, and editing. This solution enabled a small team to deliver a large volume of high-quality content. The results were significant, with the blog garnering 24 million page views in 2023 alone, a 39% increase year-over-year, with 89% of that traffic coming from organic search.

Banner Health